PHILOSOPHY
The name Esperto was chosen because it comes from the Italian word for “expert” — easy to say and easy to remember. But it's more than just a name: every letter in ESPERTO reflects a principle we hold firmly and live out wholeheartedly:
“Turning dreams into reality," is the heartbeat of Esperto. It's the philosophy that fuels this comprehensive coffee ecosystem. For those who dream of opening their own successful café, mastering the bean-to-cup process, or simply crafting perfection at home, the founder built Esperto to make it happen.”
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Turning Dreams to Reality
Many people have brilliant ideas, but without determination and real action, those ideas remain just dreams. That’s why Franky Angkawijaya makes sure that every idea within our team doesn’t stay on paper — it’s brought to life as a real product that benefits many people.
“I believe that the right challenge pushes a person to grow. Every responsibility we take on is matched to our team’s capacity, while also being designed to push them to the next level of expertise.”
This is the meaning I always instill: turning dreams into reality.
Franky Angkawijaya
FOUNDER OF ESPERTO
Our Journey Timeline
2006
Esperto began by selling coffee machines from several Italian brands
2009
The Esperto Barista Course was born as Indonesia's first barista course, designed to be suitable for complete beginners through to those ready to work in the industry or start their own business.
2010
Esperto became the sole agent in Indonesia for Conti coffee machines from Monaco and Anfim coffee grinders from Italy.
2012
Esperto Coffee Roastery launched, offering premium blends as well as single-origin varieties with consistent flavor, the result of careful research and a well-refined process.
2019
Esperto Indonesia launched to serve the public — from coffee machines and barista training to aftersales support. Everything needed, all in one place.
2020
Earned SCA Certified Campus accreditation through the Esperto Barista Course program.
2021
Unified all products under a single corporate brand name and obtained BPOM (Indonesian food & drug authority) and Halal certification.
2022
Launched the Asterion 2-Group Semi-Auto machine
2023
Launched the Asterion 2-Group Full Semi-Auto Series and Esperto Premium Flavoured Syrup.
2024
Launched Korami, our first mobile barista unit.
2025
Renovated the Barista Classroom.
PHILOSOPHY
What Matters To Us
At Esperto, we believe that great coffee is the result of intention, not chance. Our entire philosophy is rooted in the founder’s core belief: “turning dreams into reality.” This isn’t just a catchy phrase—it’s the driving principle behind our full-spectrum approach. We exist to close the gap between passion and proficiency.
Whether you dream of launching a thriving café, achieving barista mastery through certified training, or crafting the perfect daily shot on an exceptional machine, we provide the premium beans, expert tools, and strategic mentorship required. We don’t just supply products; we partner with you to transform your deepest coffee aspirations into a successful, tangible future.
Our Roastery
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Handpick Process
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Producing Outstanding Red Cherry Coffee
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Roasting Process
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Packaging
Esperto selectively sources beans directly from trusted farmers, seeking out partners who are genuinely committed to quality and ethical trading practices.
Esperto ensures fair prices for farmers and a reliable supply of high-quality coffee for them in return — providing direct, full support to the farming community.
Esperto uses today’s most advanced technology to monitor every stage of the roasting process before it is distributed widely, staying committed to preserving the highest quality.
Every batch of coffee is packed in oxygen-sealed bags with a one-way valve to keep it fresh all the way to the customer.